At a meeting today, while talking about our company's activities, I heard a question from a respected businessman: *"Why invest effort and money in a remote region where it is impossible to make a quick profit?’
I sincerely admit that these words struck a chord with me - not because they were wrong, but because they reminded me how often we narrow the meaning of entrepreneurship to immediate profit, forgetting its higher purpose.

Firstly, it is possible to build a sustainable and profitable business even far away from ‘centres of attraction’. Yes, it requires more effort, creativity and a deep understanding of local resources. But isn't this what the Prophet Muhammad ﷺ said:
> ‘Verily, Allah loves when a man performs a deed, then perfects it’ (al-Bayhaqi).
It is the sincere pursuit of quality and adaptation to the needs of the region that opens the way to success, pleasing to the Almighty.

Secondly, business in Islam is not only about financial margin but also about social responsibility. When we create jobs in remote areas, we give people the opportunity to live with dignity, keep their families together and develop their homelands. The Messenger of Allah ﷺ reminded:
> ‘The best people are those who benefit others the most’ (al-Jami as-saghir).
Is there any greater benefit than helping one's brothers and sisters achieve stability and prosperity where they were born?

The Prophet ﷺ also taught:
> ‘Mutual help and mercy are the basis of being of all creation. Whoever is devoid of mercy is devoid of goodness’ (Muslim).
A business devoid of compassion and justice becomes an empty race for numbers. Islam calls us to see in every project an opportunity to serve people and to please the Creator.

Let our guideline be not only profit and speed, but also the benefit we leave in this world. For, as the Qur'an states:
> ‘Seek the forgiveness of your Lord and Paradise, the breadth of which is the heavens and the earth, prepared for the God-fearing who spend in joy and in sorrow...’ (3:133-134).

Let us not forget: true wealth is not what we have accumulated, but what we have given away to please Allah.